Melnik, Jan.
Bibliographic record and links to related information available from the Library of Congress catalog
ACKNOWLEDGMENTS / xi
INTRODUCTION/ xill'
1. WHAT IS A RESUME SERVICE?
The Services of a Resume Business / 1
What You'll Need / S
Easing into the Business / 7
The Potential for Immediate Cash Flow9
2. DO YOU "H"E WHAT IT TAKES?"13
Many Different Experiences Add Up to "the Perfect Fit" 13
The Right Business for You? Consider the Benefits! / 17
3. STRATEGIES FOR AN IN-HOME BUSINESS / 23
Maintaining the Balance, Keeping Your Sanity / 23
Simultaneously Managing a Business and Young Children / 32
4. BEFORE YOU BEGIN YOUR RESUME SERVICE 37
Zoning Considerations / 37
Name Registration / 39
Sole Proprietorship-Or More Complex Arrangements / 40
Insurance / 41
Competitive Market Analysis and Evaluation 41
5.DEFINING YOUR NICHES / 47
Linking Your Background to Market Needs / 47
Your Business Name and Slogan / S 1
Creating a Service Menu / 58
Developing Your Price List / 61
6.WRITING A BUSINESS PLAN-
THE "ROADMAP" TO SUCCESS / 73
Why a Business Plan? / 73
The Sections of a Business Plan 74
7. OFFICE DESIGN AND ADMINISTRATION 87
Establishing Your Environment / 87
Logistics and Office Layout / 90
Bookkeeping and Accounting Systems / 94
Establishing Payment Policies, Billing, and Credit / 97
Scheduling / 102
8. BUILDING AN EFFECTIVE ADVERTISING PROGRAM107
The Best Ways to Attract New Clients 107
Gaining Presence in Your Community 109
Press Releases and Other Media Pitches / 1 1 1
Your Yellow Pages Advertising / 112
Internet Marketing Possibilities / 117
9. MARKETING TO SPECIALTY NICHES-EXPERT ADVICE 133
Expand Your Marketing Outreach / 133
Recruiting and Placement / 134
Human Resources 143
Career Counseling 148
Other Niche Targets / 155
10. CULTIVATING STRONG CLIENT RELATIONSHIPS 157
Telephone Techniques / 157
Cultivating a Strong Referral Network 167
11. CONSULTING AND WRITING RESUMES 17S
A Step-by-Step Primer for Creating Resumes / 17S
Conducting a Consultation: The Questions to Ask 181
Writing a Distinctive Resume / 189
12. WHAT THE HIRING EXPERTS SAY / 197
Helping Your Clients to Best Present Themselves / 197
How to Market Profitable Add-On Services / 208
Interview Training Techniques / 22S
13. RUNNING THE BUSINESS-AND EXPANDING IT 243
Professional Associations / 243
Options for Expanding Your Business / 248
AFTERTHOUGHT / 255
APPENDIX / 257
Sample Resume Questionnaire / 258
Abbreviated Profiles of Colleagues / 266
Miscellaneous Resources / 273
SpecialtyPublications / 274
BIBLIOGRAPHY / 281
INDEX / 283
ABOUT THE AUTHOR / 293